Staring too long at an Excel spreadsheet makes my eyes gloss over and my stomach queasy. Numbers aren’t my thing. But I know how important measurable data is. In a competitive business environment it’s so easy for your clients to get caught up in the constant onslaught of metrics — ROI, gross margins, CPU, cost […]
Everything in Social Media
April 16, 2014
March 17, 2014
In a world where images are taking over social media, where we’d rather watched long-winded Netflix shows than read long-winded New York Times articles, we shouldn’t forget how fundamentally and intrinsically words matter.
February 24, 2014
Being smarter isn’t always better. It sounds like something to provoke lively debate. Knowledge is power, right? In many — maybe even most — situations this is true. But sometimes too much information gets in the way of smart decisions. That’s why brands need to be smart about Big Data. To quote the Father […]
January 28, 2014
Business to business branding can be sexy. Whether your B2B (business to business) clients sell welding supplies to shipbuilders, displacement sensors to the aviation industry, or software to accountants, they need you to create the same kind of emotional connections in their marketing and communications that you do for your B2C clients. You see, engineers […]
January 9, 2014
Corporate Storytelling Gives Meaning to Products and Services. We all love a good story. They’re universal. Great brand and marketing messages are told through good true stories — visual and verbal. The best way to help your clients connect with their audiences is by corporate storytelling. Think about it. Our ancestors shared stories of their […]
March 15, 2013
Maybe you don’t — today. But there are sure signs that indicate when it makes sense to bring one in. Here’s a true example of how a communications strategist can bring life and revenues to a dying business. A 90-year-old furniture retailer with an aging clientele saw revenues and traffic dwindling. They had all the […]
September 6, 2012
Perspective: “the state of one’s ideas, the facts known to one, etc., in having a meaningful interrelationship. For example: You have to live here a few years to see local conditions in perspective.” Our perspectives are very much informed by our experiences. This is true in our personal lives, as well as those experiences that […]
July 20, 2012
College professors should consider having more conversations and fewer lectures to help students learn. Hmmm. . . sounds a little like brand.
June 13, 2012
Are you helping your clients avoid these human failings?
April 17, 2012
Managing brand relationships isn’t all that different than managing those that are personal.