Perspective: “the state of one’s ideas, the facts known to one, etc., in having a meaningful interrelationship. For example: You have to live here a few years to see local conditions in perspective.” Our perspectives are very much informed by our experiences. This is true in our personal lives, as well as those experiences that
Everything in Social Media
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Higher Ed Can Learn Something From the Brand World. »
College professors should consider having more conversations and fewer lectures to help students learn. Hmmm. . . sounds a little like brand.
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7 Marketing Sins from Seth »
Are you helping your clients avoid these human failings?
Categories: Advertising, Brand, Brand Strategy, Design, Experience Design, Graphic Design, Influence, Marketing, Messaging, Social Media Tags: angry, blog, deceitful, empathy, generosity, humility, impatience, inconsistent, jealous, kindness, marketing sins, selfish, Seth Godin, sins 0 Comments -
What’s your perspective? »
Managing brand relationships isn’t all that different than managing those that are personal.
Categories: Brand, Brand Strategy, Experience Design, Influence, Marketing, Messaging, News, Social Media Tags: KFC, perspective, Planned Parenthood, relationships, Susan G. Komen 0 Comments -
Watch the Season’s Best Holiday Ads »
‘Tis the season for plenty of new campaigns, as marketers of all stripes rush to make sure their brands are top of mind for holiday shoppers.
Categories: Advertising, Brand, Brand Strategy, Design, Experience Design, Graphic Design, Influence, Marketing, Messaging, News, Social Media 0 Comments -
This holiday brands might want to order up some humble pie. »
Humility lets brands focus on being amazing rather than grandstanding about it. The benefits of being humble in our personal lives translate seamlessly to brands.
Categories: Advertising, Brand, Brand Strategy, Design, Influence, Marketing, Messaging, Social Media Tags: Black Friday, football, holidays, humble pie, puns, Thanksgiving 0 Comments