Perspective: “the state of one’s ideas, the facts known to one, etc., in having a meaningful interrelationship. For example: You have to live here a few years to see local conditions in perspective.” Our perspectives are very much informed by our experiences. This is true in our personal lives, as well as those experiences that […]
Everything in Social Media
July 20, 2012
College professors should consider having more conversations and fewer lectures to help students learn. Hmmm. . . sounds a little like brand.
June 13, 2012
Are you helping your clients avoid these human failings?
April 17, 2012
Managing brand relationships isn’t all that different than managing those that are personal.
December 20, 2011
‘Tis the season for plenty of new campaigns, as marketers of all stripes rush to make sure their brands are top of mind for holiday shoppers.
November 22, 2011
Humility lets brands focus on being amazing rather than grandstanding about it. The benefits of being humble in our personal lives translate seamlessly to brands.
October 21, 2011
People are moving from the age of conspicuous consumption to the age of meaning. Brands must adapt to this shift or they will fail. Today when aligning brands messages with audience needs a company must learn and practice empathy.
October 18, 2011
In the first installment in the ConnCreatives Breakfast Breakthrough series, presenter Amy Perry will talk about the link that strategy plays in aligning client business goals with great creative.
October 12, 2011
Never put off until tomorrow what you can do the day after tomorrow. - Mark Twain.
So true. So true.
September 23, 2011
The Creative Communications Club of Providence is proud to kick off its 17th year with guest speaker, Amy Perry. Amy will show us how strategy connects the needs of clients . . .