Sometimes when a relationship is feeling a little stale all it takes is a fun night out or a weekend getaway to reinvigorate it. Other times it requires digging deeper or letting go. The same is true when it comes to our relationships with brands. Brands need to stay relevant to keep the flame alive.
Everything in Marketing
May 23, 2013
May 16, 2013
It’s our job to remind our clients how important we are to their success.
April 30, 2013
Admit it. There have been times when your design solution has missed the mark in the client’s eyes. It happens to talented designers all the time. But it shouldn’t. Successful design is about solving a problem. Period. If your design has missed the mark it’s because you didn’t understand the problem. It’s possible or likely
April 3, 2013
I’m often amazed by the lack of questions adults are prepared to ask. When you hear kids – in school, at play, in public — questions pour out of them. Insightful, innocent, embarrassing, risky questions. “Mommy, why does that man smell so bad?” “Mr., how much did your cool car cost?” “Why does that switch
March 17, 2013
One of the most memorable moments at this year’s Oscars was when Jennifer Lawrence, who won for “Silver Linings Playbook,” fell up the stairs on the way to her acceptance speech. During the subsequent standing ovation, she said, “You guys are only standing up because I fell and you feel bad. That was embarrassing!” This
March 14, 2013
Our relationships with brands are not unlike those we look for in our partners or mates. Think about it. We are drawn to people who project a certain lifestyle. If you only eat organic, hate to shop, and spend your leisure time running marathons you may not seek fast-food-eating, shopaholic couch potatoes. We are also
February 25, 2013
Instead of the usual ask and show and tell and quote, I took a step back and asked the president what he thought a new logo and website were going to do to solve his problem. When he didn’t have a clear answer we were able to discuss the real challenge at hand: Why should people care about his products? This conversation let him see that I was genuinely interested in helping him and not there to fill an order.
January 29, 2013
Sometimes the truth hurts. Like the time I had to tell a client that what was keeping their company from achieving their goals was an inferiority complex. It wasn’t my opinion. It was what the brand strategy process revealed. Here’s the story: Who: A large architectural firm celebrating 25 years in business decided the
December 27, 2012
The holiday break is a great time for me to weed files, make lists and goals for the new year, and catch up on the articles and blogs I bookmarked and never got around to reading. Here are a few worth sharing. Happy New Year! Six Ways to Screw Up a Brand by Peter Leeds,
December 21, 2012
If you’d rather read this post than listen to me: Designers appreciate the importance of balancing white space — or negative space – with non-white (or positive) space. Too little, the page will be cluttered and typically difficult to read. Too much and the work will look incomplete. You know that the right amount of