The new commercials that communicate the Americana Furniture rebrand of comfort.
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“We Think” is Not a Strategy. »
Clients don’t care about what we think. They care about what we know. Applying strategy into your design process assures your clients that you are not bringing your own biases, opinions or desires to the assignment.
Categories: Advertising, Brand, Brand Strategy, Design, Experience Design, Graphic Design, Influence, Marketing, Messaging Tags: business challenges, clients, communications, communications strategy 0 Comments -
Are you including strategy in your process? »
http://www.youtube.com/watch?v=J2dudTrlduY&feature=player_detailpage If you’d rather read this post than listen to me: No one wants to appear ignorant by asking a client what sounds like a lame or obvious question — especially the designer who is charged with solving the communications challenge. But getting to the heart of that challenge requires asking direct — and sometimes
Categories: Advertising, Brand, Brand Strategy, Design, Experience Design, Graphic Design, Influence, Marketing, Messaging Tags: brand "brand strategy" design "graphic design" "design strategy" "Amy L. Perry" communications "communications strategy" "marketing strategy" marketing messaging positioning "key messaging" "messaging 0 Comments -
Does your audience understand what you are saying? Brand Strategy provides perspective. »
Perspective: “the state of one’s ideas, the facts known to one, etc., in having a meaningful interrelationship. For example: You have to live here a few years to see local conditions in perspective.” Our perspectives are very much informed by our experiences. This is true in our personal lives, as well as those experiences that
Categories: Advertising, Brand, Brand Strategy, Design, Experience Design, Influence, Marketing, Messaging, Social Media Tags: empathy, ideas, perspective, relationships 0 Comments -
Higher Ed Can Learn Something From the Brand World. »
College professors should consider having more conversations and fewer lectures to help students learn. Hmmm. . . sounds a little like brand.
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Design firms need to be known for something that sets you apart. A brand. »
Design firms are notorious for having a show and tell presentation that you think sets you apart.
Categories: Advertising, Brand, Brand Strategy, Design, Experience Design, Graphic Design, Influence, Marketing, Messaging 0 Comments -
Is your brand smiling? »
Who wants to interact with a grumpy company?
Categories: Advertising, Brand, Brand Identity, Brand Positioning, Brand Strategy, Branding, communications, communications strategy, Design, Influence, Marketing, Messaging, Positioning, User Experience Tags: Apple, Bank of America, Burt's Bees, Citibank, endorphins, frowning Charles Darwin, Lee, Metrocast, Nordstrom's, serotonin, smiling, Southwest Airlines, Starbucks, Time Warner Cable 0 Comments -
Three Words to Remember from Nora. »
Nora Ephron
1941 – 2012
Categories: Influence, Messaging, News Tags: Hearburn, I Hate My Neck, I remember Nothing, Julia & Julia, Nora Ephron, Sleepless in Seattle, When Harry Met Sally, You've Got Mail 0 Comments